Instagram has so much value for both creators and consumers. It has the power to launch careers, and can literally make or break the success of a company or a campaign. Whether you’re a hobbyist, small biz owner, or aspiring social media manager, there’s a ton to gain from the platform, so today we’re diving into all things growth and engagement for Instagram with Laura Bitoiu, founder of B Squared Social.If you want to learn how to build an engaged social community, which IG tools you should use to move the needle, how the algorithm really works, why reels have the best ROI, and what tools to use to streamline your social strategy, this episode is for you. Laura is the founder of B Squared Social, a boutique social media marketing agency based in Vancouver, BC that offers social media marketing solutions for premium brands and service-based professionals. She offers coaching, consulting, online courses, and social media management services, and she basically quadrupled her own following by doubling down on IG Reels this past year, so she knows a thing or two about rapid growth. Tune in to hear more about: Why niching down your account is best practice How Reels offer the most ROI of any content type—and how to crush your reelsWhich IG features you should be using to maximize engagementThe secret sauce to going Live, and why it’s worth itHow the algorithm really works, and how to make it work for youThe best ways to show up in your IG Stories and how they actually convertThe value of developing a voice or persona for your social brand Three things small businesses should do to create a successful IG presenceWhat tools or software to use to map out your contentHow to overcome overthinking and anxiety on socialStrategies for breaking out of a creative rut and brainstorming new contentHow to set healthy boundaries with social mediaWe hope this episode helps you make the most out of Instagram so you can grow online like a boss! Teach Me How To Adult is a podcast that serves up expert interviews, candid experiences and actionable advice on everything you never learned growing up. Follow along as we figure it out together!For show notes and more adulting tips, visit:teachmehowtoadult.caFollow us on the ‘gram:instagram.com/teachmehowtoadultpodcast Follow Gillian:instagram.com/yunggillianaire/Follow Cailyn:instagram.com/cailynmichaan/Follow Laura:instagram.com/bsquared.social www.bsquared.social