From planning & scheduling your content for Instagram to what does and doesn't work in 2020, our guest today lays out a complete strategy to organic Instagram marketing that anyone can use to market their Shopify store starting today. We finish the episode with answers to your top Instagram questions.Our Instagram expert in this episode is Leslie Eugene. Over the years, she's developed a reputation for helping fashion & beauty online brands build communities around their product or services that convert their audience into paying customers and brand evangelists. While social media plays a vital role in that conversion, there’s another distinctive key that makes all the difference in her success: her passion for great social media marketing.Your questions answered:What’s the drawback in switching to a business account on Instagram - how much organic reach do you lose?What are the top 3 things small business should be doing on social that they probably aren’t?How often would you recommend posting in IG stories?How should an Ecom Store social media strategy change over the course of the store's maturity e.g pre-launch, launch, growth, maturity, etc.When does it make sense for a business to hire for organic social media?Does high engagement on your page reduce ad costs?Links MentionedPretty HautePlanolyIconosquare@miaray, @iamminglee - Examples of great Instagram accountsSponsorsGet powerful marketing automation with Klaviyo's revenue-driving email platformTry Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.