31 min listen
From Code to Craft: Rustic & Main's Rise
From Code to Craft: Rustic & Main's Rise
ratings:
Length:
51 minutes
Released:
Apr 2, 2024
Format:
Podcast episode
Description
When Mike Yarbrough swapped his software development hat for a craftsman's apron to manage carpal tunnel syndrome, he didn't just mend his physical ailments—he forged a new path as an entrepreneur. Rustic and Maine sprouted from his love for woodworking, evolving from a garage project into a bustling hub where historic materials are transformed into rings with stories. This episode peels back the curtain on Mike's favorite creations, like the Mirror ring and the USS North Carolina battleship teak ring, offering a peek into the soulful process of preserving history through jewelry.As Mike and his wife navigated the choppy waters of business expansion, they discovered that their personal journey mirrored the growth of their brand. From grappling with parking headaches to embracing Lean principles, their small venture expanded its roots, outgrowing the confines of their home and stretching into a full-fledged team. Learn how they dealt with the pandemic's financial whirlwinds, navigated the challenges of working remotely, and kept their marriage strong while steering the Rustic and Maine ship through uncharted waters.Stepping into the world of e-commerce and custom development, Mike's tale continues with innovative twists that have shaped the customer experience at Rustic and Maine. Discover the woodworking ambiance of their ring-making studio and how non-traditional approaches to jewelry making have disrupted the market. Mike's journey is a testament to the power of ingenuity in craftsmanship and the relentless pursuit of a vision that marries rustic charm with entrepreneurial finesse. Join us for this inspiring conversation, chock-full of insights for both aspiring artisans and seasoned business owners alike.Show Linksrusticandmain.comThe Lean Startupzapier.comEOSSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.
Released:
Apr 2, 2024
Format:
Podcast episode
Titles in the series (100)
Josh Highland: Shopify Empire: Josh Highland Giese Better known as Josh Highland, owns and operates Venntov.com, a software and services company focused on the Shopify platform. Venntov.com has been a certified Shopify Expert since 2011 and has assisted hundreds of Shopify shop owners. by The Unofficial Shopify Podcast: Entrepreneur Tales