This episode is a little bit different in that we talked to the owner of a closed but beloved Shopify store called United Pixelworkers. UPW sold a collection of niche t-shirts for graphic designers and web workers in general, each themed as a local labor union. They were great, and we even have one.
If you'll join the three of us for 40 minutes of value-packed advice, Nathan shares with us his story and drops some great advice...

How to market yourself using the law of reciprocity
How to borrow an audience and trade up the chain
The advantage of pre-orders flash sales
and why you have to be shameless.

You can follow Nathan on Twitter, and check out his current venture Cotton Bureau – A curated online community for high quality t-shirts. Seriously high quality. We found ourselves drooling over half of them.
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