One of the most misunderstood aspects of any online business is SEO. (And that’s for several reasons that I could do an episode on alone but I won’t.) Instead, we talk to a guest that I’m honored to have, Rand Fishkin
Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account.
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Learn:

Why Wikipedia talks about his mustache
How he would market an ecommerce business
Which is more important: on-site SEO vs backlinks
How should eCommerce stores deal with duplicate content?
Is performance important?
Why four star reviews are better than five star reviews
The ​_one_​ piece of eCommerce SEO misinformation out there you need to know
Rand's #1 tip for The Unofficial Shopify Podcast.

Links:

Rand blogs at https://moz.com/
Rand will answer your questions on Twitter: https://twitter.com/randfish

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