If you've ever run a Shopify store you've almost certainly taken a stroll through the Shopify App Store and installed some of the Apps on offer.
But what are Shopify Apps, really? And how can store owners make sure they pick reliable, well-developed Apps that provide a measurable return on investment?
In this episode we talk to Gavin Ballard, founder at Disco and author of Mastering Shopify Themes and Mastering Shopify Apps, about all things Shopify Apps, including:

The "problem first" approach to finding Apps that deliver value;
How to evaluate the reliability and quality of Apps in the App Store;
Two things to watch out for when taking on board App recommendations;
The benefits of having a custom application built, and how to find a professional developer to build it.

If you enjoy this episode, USP listeners can grab a FREE copy of Disco's Shopify App Handbook, which covers the above material and more, from https://www.discolabs.com/handbook/?code=usp.
Links:

Mastering Shopify Themes: http://gavinballard.com/mastering-shopify-themes/
Mastering Shopify Apps: http://gavinballard.com/mastering-shopify-apps/
Useful Gifts: https://www.usefulgifts.org/
Screenflow: http://www.telestream.net/screenflow/overview.htm