Today's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform for modern Shopify brands.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur or brand marketer is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Laura Behrens Wu Co-Founder and CEO of Shippo. They are a shipping platform designed for modern Shopify brands who want to improve efficiencies while delighting their customers. Shippo helps more than 100,000 businesses get real-time shipping rates, print labels, automate international paperwork, track packages, facilitate returns and so much more. They are a multi-carrier platform that provides access to over 60 carriers and helps Shopify brands navigate the complexities of shipping so that they can achieve their highest potential.This is a great conversation about online shoppers and their shipping expectations vs the unfortunate reality of most brands. You’ll learn how to unlock your unique shipping and fulfillment superpower and win the hearts of your customers.What You Will Learn TodayWhy shipping is such a challenge for digitally native brands.The frustrations that Shopify businesses facing today when it comes to shipping.Should a Shopify brand care about shipping and the customer experience around fulfillment.What is a multi-carrier approach to shipping and why you should implement it.The long-term benefits of giving your customers constant and detailed updates on their tracking information.Links And Resources MentionedShippoShippo Shopify AppShippo Success StoriesShippo Plays Nice With Your Existing Tech Stack E-commerce Shipping Benchmarks Report - Great Read!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s episode, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you’re reading down here, I know the answer ;)Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We’re available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: FrontendToday's episode is brought to you by Frontend by Shogun, the next-generation eCommerce Experience Platform (eXP) for modern Shopify brands.If you're tuned into the ecommerce space, you've no doubt heard about "going headless", or building a "headless commerce storefront."And if you’ve gone as far as exploring headless solutions, you know there’s an incredible amount of info to wade through and to consider when making a storefront pivot.You may have heard that headless commerce means a move from "commerce-led" to a "content-led solution" or maybe you’ve heard it represents a lean toward an ‘API-first’ approach.As with any largely uncharted territory, it can be hard to work out what’s growing faster, the technology or the terminology.The great thing about headless commerce is it can get your Shopify store to load incredibly fast, eliminate the compromises when it comes to your brand's look and feel. You get full frontend control and flexibility which will help you convert more of your website visitors.Amazing brands like Groove Life, Nomad, OneBlade, and so many more, have taken their storefronts headless using the Shogun Frontend platform.You can increase your conversion rate with a less than 1-second page load and empower your ecommerce team to manage content more efficiently with Shogun Fro