Welcome to eCommerce Fastlane, the essential podcast for those hustling in the world of online retail! I'm your host, Steve Hutt, and today in episode 321, we're diving into the transformative world of furniture e-commerce with an enthralling conversation featuring the innovative Alex Back, CEO, and founder of couch.com.In this episode, titled "Couch.com," we're unpacking the journey of a true industry disruptor. From insights into private label products and brand building to the strategic use of marketplace arrangements and Shopify partnerships, Alex offers a wealth of knowledge and experience.We don't just stop at marketing and tech stacks – join us as we deep dive into Alex's backstory with ApT 2 b, his experiences at a furniture conference, and the fascinating acquisition story of the exact match domain, Couch.com.So, whether you're a seasoned eCommerce expert or just starting to carve out your digital niche, this episode is packed with actionable insights and thrilling stories that you won't want to miss. Rev up, and let’s accelerate down the fastlane of eCommerce innovation together!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.