What if American football and e-commerce had more in common than we think? Join us as we chat with Chris Hall, the Ecom Cowboy himself, who reveals how his experiences in football at the University of Texas shaped his e-commerce journey, starting as a coffee roaster and eventually leading to his role as head of marketing for Bruce Bolt, a high-end batting glove company. Discover how the lessons learned from sports can translate into valuable skills for success in the world of online business.In this engaging conversation, Chris gives us an insider's look into the innovative glove designs that set Bruce Bolt apart, emphasizing the importance of the right equipment for sports performance. We also dive into the challenges and strategies behind creating successful product media for e-commerce, prioritizing profitability, and maximizing sales through website clarity, conversions, and user-generated content. Learn the secrets to making your product stand out in a crowded market!Finally, we dive deep into the world of marketing strategy. Chris shares his expertise on running successful Facebook ad campaigns, the power of product diversification, and the significance of having a reliable product. Don't miss this episode packed with valuable insights, tips, and anecdotes from Chris's unique journey in e-commerce and sports. Tune in now and level up your e-commerce game! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford