**This episode is brought to you by MuteSix, Repeat, and CartText**   To Marcus Startzel of Whitebox, the COVID-19 pandemic was a preview of what the future holds for e-commerce businesses - the sudden emergence of near-ubiquitous choices for consumers to purchase their products. To meet that, the mastery of logistics and fulfillment - and the ability to adapt quickly - are critical skills. In the second part of the interview with the Whitebox CEO, Marcus continues describing the brand's experience to push towards customer experience enhancement. Whitebox helps brands so that they can compete with more prominent brands. Marcus says the profitable place for brands to sell is their website, but the challenge is the cost of fulfillment that takes a good percentage of the sales price. Acquisition cost, lifetime value of a customer, and profitability of orders matter to a brand. Any brand that sells omnichannel eCommerce fits the customer profile of Whitebox. Whitebox wants to evolve modern commerce, empower its partners, and help brands grow sales and lower costs. In part 2, Marcus talks about: * Helping brands with fulfillment logistic side. * What they do on the Amazon site. * Whitebox’s customer profile - many of which consider themselves startups despite million-dollar revenues. * His message. * New launches. Join Ramon Vela and Marcus Startzel as they break down the inside story on The Story of a Brand. For more on White, visit: https://whitebox.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/