Recorded in my closet during the lockdown. Audio is spotty but wisdom is real.   For Jimmy Hickey, Owner at Findlay Hats, spending hours a day having a daily dialogue with customers definitely goes a long way to building community and loyalty. One piece of evidence for this is the fact that an estimated 50 people out in the world carry a Findlay Hats tattoo. You simply can't buy that kind of loyalty. What's their secret? Listen to the rest of the story.    In Part 1 of this episode, Jimmy discusses 3 things that are different about Findlay Hats, The origin story, How he sat on his Hat idea for nearly 8 years, Why they wanted to be a Home town, heroes, before going Worldwide, Why they are committed to communicating with their customers each day, Why their friendly, down to earth brand is intentional and real, Jimmy's advice for potential entrepreneurs, Why you must feel the intensity of creating and building something, Why entrepreneurship is like Art, and so much more. Join us while Ramon Vela interviews Jimmy in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Findlay Hats visit: https://www.findlayhats.com/     The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20) Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com