In the first part of this episode Ariel Glazer, founder and CEO of La Di Da, gives an entertaining rendition of the story of his brand. His unique perspective and passion for food and drinks have always combined to make interesting products. So was the case when he bumped into Barry Nalebruff, co-founder of Honest Tea, in the middle of nowhere in southeast China. The two collaborated to create an alcoholic version of the popular health-drink Kombucha. Not intent to rest on his laurels, Ariel decided to combine his love of lattes with his interest in technology to create La Di Da. These aren’t your typical vanilla lattes. They’re infused with full hemp extract, botanical terpenes, along with other antioxidants and amino acids. Truly one-of-a-kind, this is his story. In the first part of this episode Ariel talks about What is LaDiDa; an overview of his unique coffee product; How he started in the food and beverage industry; a serendipitous meeting with Barry Nalebruff, co-founder of Honest Tea- coming up with Kombrewcha; How Kombrewcha gave him a wealth of experience; dealing with distributors, challenges surrounding consumer education, logistics; How his experience with Kombrewcha led him to create LaDiDa as a direct to consumer business; his genius idea to offer text message ordering; Why he decided to choose lattes as his next venture; the issues that came along with creating a pasteurized product- taste, chemistry, FDA approvals; Why he loves being in the food/beverage industry; and more.    Join us while Ramon Vela interviews Ariel in Part 1 of this episode and listen to him share the inside story of their brand. For more on La Di Da visit: https://drinkladida.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com