This episode is brought to you by Compass Rose Ventures  and SARAL  - The Influencer OS for Brands In this episode, Ramon Vela interviews Ian Yung, Senior VP of Revenue at Tonal. We take you on a journey through Ian’s career shift from the automotive industry to the cutting edge of fitness technology.  Below are the key takeaways from our conversation: * His transition from a traditional industry to a fast-paced tech environment and the lessons learned along the way. * How understanding your customer’s needs is pivotal in creating meaningful connections and successful business strategies. * Tonal’s digital weight training system and how Ian likens it to Apple’s ecosystem * How Tonal uses data to tailor resistance and provide a personalized workout experience. * Why resistance training is the cornerstone for long-term health management. * How Tonal is revolutionizing this space with data-driven insights. * How investing in one’s physical health early to reap benefits in later years. * How Tonal caters to performance-oriented individuals through its suite of features like data analytics, community support, scientific coaching, and personalized resistance training * And so much more! Join Ramon Vela and Ian Yung as we break down the inside story of Tonal on The Story of a Brand. For more on Tonal, visit: https://www.tonal.com/ Remember to follow the show for more conversations with leaders shaping the future of business and wellness. * Today’s Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ Compass Rose works with founders and executive teams to help identify issues and opportunities and work with you to operationalize the brand so you can grow and scale profitably, raise funds, innovate, and more. Visit for more information.  SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.