**This episode is brought to you by MuteSix, StoreYa, and Justuno**   In the second half of this Feature, we have Shoshauna and Will Routley, Founders of The Functional Beverage Group, continue to discuss how consumers today want convenience and functional products. Their passion for farming, organic and natural ingredients, and other reasons motivate them to go the extra mile. They also advise other entrepreneurial couples to find their best areas then split tasks accordingly. It's essential to support one another too. According to them, a brand should focus on branding and marketing along with production. They mention that it's hard to bring products to market in the beverage industry. In part 2, they discuss: * The trend of functional products among new consumers * Reasons behind going the extra mile * Advice for couples and entrepreneurs * Their formulation service * Helping other beverage brands grow * New launches Join Ramon Vela and Shoshauna, and Will Routley as they break down the inside story on The Story of a Brand. For more on The Functional Beverage Group, visit: https://funbevgroup.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.