**This episode is brought to you by MuteSix, StoreYa, and Justuno**   “Creating products that are good for you” that's the mission of Humble Brands. Today we have Jeff Shardell, Founder and CEO of Humble Brands, a brand that makes health and beautifully scented personal care products. Jeff worked in the tech industry in the San Francisco Bay Area for most of his career. He wanted to detoxify his life and make a change. Interestingly, Jeff became a tornado chaser which led him to New Mexico. It was in New Mexico, where he started Humble Brands about six years ago after reading about the toxicities of deodorants. The brand uses a simple set of ingredients, super safe ingredients as well as sustainable packaging. At present, there's a fundamental change happening in the CPG world due to the rising demand for natural and sustainable products. He talked about: * Gratefulness * Overview of the brand * Why Humble Brands * Thoughts on Tornado Chasing * Why deodorants * The challenges of business Join Ramon Vela and Jeff Shardell as they break down the inside story on The Story of a Brand. For more on Humble Brands, visit: https://humblebrands.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.