**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “A bowl of instant happiness,” that's Noodelist. In part 1, we have Thuong Tan, Founder and CEO of Noodelist, a plant-based instant noodles brand. Thuong grew up in Finland. She worked for the Finnish government by helping Finnish companies enter the US market. She got the idea for Noodelist while doing her MBA in luxury branding. She also wanted to do something for her family and friends who loved instant noodles but avoided them due to unhealthy aspects. The brand was born to make noodles healthier. She decided to switch the harmful ingredients that competitors were offering to healthier ones. According to her, whatever you are doing starts with your passion. She believes her asset is her network. The brand launched in the middle of the pandemic; this was scary, but being brave enough to leave her comfort zone worked out for her. She discusses: * Gratefulness * Overview of the company * Her background * Noodeliest idea * Her taste testers * Being an entrepreneur Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand. For more on Noodelist, visit: https://www.noodelist.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to incre