**This episode is brought to you by Sendlane**   In part 2, Timothee Manschot and Hylke Muntinga, Co-Founders of NOWATCH, say that “you need to get everything out of today because nobody knows what's going to happen tomorrow.”   It's more about encouraging people to explore their senses. The brand doesn't want to add one more screen to your life. According to them, it’s essential to have a plan to make technology work for you, not on you.   They partnered with Philips Biosensing. Philips was so pleased with NOWATCH's approach and application of their technology sensors to wearables that they licensed their products to them. Their wearable will be available in the coming spring.   In part 2, they discussed:   * What do in a moment of stress * Their Mobile application * Coaching ability * Power of gratefulness * Partnership with Philips   Join Ramon Vela, Timothee Manschot, and Hylke Muntinga as they break down the inside story on The Story of a Brand.   For more on Nowatch, visit: https://nowatch.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story