**This episode is brought to you by Sendlane**   “To help every human get more from each moment in life,” that's the thought behind NOWATCH. In part 1, we have Timothee Manschot and Hylke Muntinga, Co-Founders of NOWATCH, the first wearable that helps you actively predict and manage stress by giving you insight into your cortisol levels. It all started four years ago when Hylke received the bad news that he had a genetic disease that would cause him to go blind. The doctors aren't certain of when blindness will occur, only that it will happen. During this time, Hlyke and Timothee had long talks about living and being "present." They wondered if they could help people see time in a new way. That's when they launched NOWATCH, a wearable technology built to help you develop a new relationship with technology and yourself. NOWATCH products are a combination of state-of-the-art technology with ancient gemstones. In part 1, they discuss: * Gratefulness * Hylke's story * Overview of the company * Society and mental health * NOWATCH products Join Ramon Vela, Timothee Manschot, and Hylke Muntinga as they break down the inside story on The Story of a Brand. For more on Nowatch, visit: https://nowatch.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story