This episode is brought to you by Sendlane.   Success Cards are so new that right now, the primary marketplace for them is via Etsy, says John Uke, the brand's Creator and Founder.   "Etsy has a much more esoteric audience," John says. "I could see this being very big for business gifts. It's hard to shop for people, and you don't want to buy somebody's book because they're probably not going to take the time to read the whole thing. But this is very beautiful. It's on your desk. They'll be reminded of you. It's very approachable. It's beneficial, whether you are a new entrepreneur or a veteran."   John says his original thought was that the cards would benefit those starting a business most. He's discovered that all levels of entrepreneurs are using them.   The cards were designed during the COVID lockdown, giving John more time to work on the project. Future projects include increasing distortion for the cards. John is also planning a people-matching brand and a tool to work on creating and joining networks.   In Part 2, John talks about:   * Why the cards are selling on Etsy. * The attraction and similarities to Tarot cards. * The organization of the card topics. * Future plans unrelated to Success Cards. * Plans for increased distribution. * Mulling over ideas for future decks of cards.   Join Ramon Vela and John Uke as they break down the inside story on The Story of a Brand.   For more on Success Cards, visit: https://success.cards    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story