**This episode is brought to you by ATTN Agency, Rockerbox, and Honeycomb Credit**   In the second part of this Feature, we discuss the economic and manufacturing aspects of Veldskoen shoes. We also discuss how the brand gives back to the community and also helps in environmental sustainability. We then move on to their second brand – Thula Tula, which showcases exclusive hand-crafted Lesotho blankets of purely African origin. This brand started during the pandemic, is very personal to the couple as it is an ode to their daughter and her late grandmother. Thus, Co-Founders Steve and Angela Watts make it a goal to spread awareness about tradition with a personal touch. In part 2, we discuss Factory conditions and manufacturing processes of Veldskoen shoes; How they commercialize shoes without changing the traditional craft; How they give back to the people and the environment; Their pandemic experience and the birth of Thula Tula; History of Lesotho blankets; How their proceeds provide for the community; Inspiration behind the naming of the Thula Tula brand; and so much more. Join Ramon Vela, Steve, and Angela as they break down the inside story on The Story of a Brand. For more on Veldskoen Shoes/Thula Tula, visit: https://www.veldskoenshoes.com/ https://www.thulatula.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand