In the second part of this Feature, Bethany McDaniel, founder, and CEO of Primally Pure discusses the challenges and lessons learned while nurturing the expansion of her brand. She talks about her personal journey of growing into the role of CEO, and how her company has been able to thrive during a global pandemic. In Part 2 of this feature, Bethany talks about, The difficult task of scaling up her company, What mishaps and mistakes were made during the hiring process, and, How her mistakes helped her learn crucial managerial skills, How she branched out from e-commerce and opened up a holistic spa, How she built personal connections with her customers through her blog and social media presence, How she credits a personal connection as being a key differentiator and the main reason her company has seen an increase in sales during a global lockdown, Bethany then gives a run-down of top-selling products and her vision of the future, and so much more.   Join us while Ramon Vela interviews Bethany in Part 2 of this episode and listen to her share the inside story of a brand.   For more on Primally Pure visit: https://primallypure.com/     MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com