Did you know that only 4% of all sports media across the board is dedicated to women’s sports? And yet, since the passing of Title IX in 1972 the number of girls and women in sport has increased dramatically. While some progress has been made, many feel it is moving at a snail’s pace. Ann Keltz, Co-Founder of Goal Five, grew up playing soccer. In her youth, she was often the only girl on the team. Throughout her high school years, and while playing at Harvard University, she experienced the struggles many female athletes face: lack of funding, lack of proper resources, lack of support, and ill-fitting uniforms. Goal Five, “the soccer brand for her,” has stepped up to help fill in the gaps. It is a brand run by women, for women. They provide soccer training gear that is properly fitted for women’s bodies. Their mission is to advance gender equality for women in sport. Here is the story of a brand... In part one of this episode Ann discusses Her early memories as a young female soccer player and how the different challenges she faced influenced her perspective in business; Why she spent ten years searching for a mission-driven company and how she stayed connected to the soccer community; Why staying true to her North Star was paramount in her professional development; How Goal Five was created and the important mission it set out to accomplish; Shocking and surprising statistics surrounding women in sports; Why she believes the story of the “underdog” is so intriguing; How her company was able to solve the infamous “shrink and pink” problem and so much more. Join us while Ramon Vela interviews Ann in Part 1 of this episode and listen to him share the inside story of their brand. For more on Goal Five visit: https://goalfive.com/ Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com