In Part 2 of this Feature, Brian Bushell, Co-Founder, and CEO of By Humankind, continues sharing the story of this amazing personal care brand dedicated to both creating clean effective products while reducing single-use plastic waste.   In Part 2, Brian discusses Predictions for a post COVID world, How their communication has changed because of the pandemic, Why customers want to feel aligned with your brand values, Why "Cutting Onions" is Brian's dream job, The 2 causes of failure, Why decisions are based on these 2 things, Why it's difficult to ask people for things you really need and so much more.    Join us while Ramon Vela interviews Brian in Part 2 of this episode and listen to her share the inside story of his brand.   For more on By Humankind visit: https://byhumankind.com     Justuno -  justuno.com/ramon Pattern89 - pattern89.com/pod Retention Science - RetentionScience.com