Part 2 of a riviting interview with Brendon Burchard. In this episode, Brendon shares how he transitioned from live trainings and joint ventures to build his loyal following to include an email list that boasts over 2 million, a facbook page with over 1.5 millions by using social media.  How to build a strong following and loyal tribe by using simple facebook strategies that work for an entrepreneur on a shoe-string budget. Chalene Johnson interviews expert to the experts and the founder of the High Performance Academy Brendon Burchard about his value adding and community building theories that shaped his loyal following and which serve his community in a way that he no longer has to sell. People ask for more and where they can sign up long before they see a sales page.  Brendon shares the rules that he uses to guide his decisions and help him better connect with his LIFERS with emails, content, copy, social media nad more. Brendon talks about the importance of consistency and how you can REPEAT content and the system he follows to do so. This is a two part interview. In part one, Brendon shared with listeners how he was able to grow a tribe outside of social media first, but how by having an open mind and learning from fellow experts and his own trial and error more about how to leverage his content his business has skyrocketed without taking more time from his schedule. Brendon gets into the specifics of his social media strategy that he calls Circular Viralacity which allows leaders to serve more people and connect with others without having to spend so much time creating and distributing content.