This episode of the Live Better Seller Better Podcast features Brandon Lee, Founder and CEO of FunnelAmplified. While the sales process is not exactly done socially, the attraction process is. You can socially attract, engage, and prospect using the right platforms to build pipeline and encourage growth.Brandon shares a story that clearly defines social prospecting for him and should for many others. He talks about where social platforms place in the sales process and leveraging them to reach out to others and build an audience effectively. HIGHLIGHTSBuilding rapport through social platformsHow to build an audience of your targetLeaving an effective comment and when to send a connection requestWhen will you start to see resultsSetting up a system for your team QUOTESBrandon: "We have to open our digital mouth. We have to share what we know, share what we've experienced. I don't care if you're a three-month or six-month SDR or BDR or you're a forty-year AE. We all have experience. And when we authentically share those experiences, we're opening up those digital conversations."Brandon: "I'm a big believer in the story of the rabbit and the hare. We have to go slow to move fast. I'm a big believer in getting ourselves into that familiar territory."Brandon: "When you become familiar, you're no longer cold, and they recognize you because of your commenting, then I think it's totally okay to send a connection request. And you should personalize it because you've already been engaging with them."Brandon: "When you do this in social media especially, get comfortable with who you are and being fully yourself. You don't have to hide all this stuff, it's social media. I get it. But people like to do business with people who they know, like, and trust." You can find out more about Brandon in the links below:LinkedIn: https://www.linkedin.com/in/brandonleedigital/Website: https://funnelamplified.com/ Live Better. Sell Better. is sponsored by our proud partners:Vidyard | vidyard.comDooly | dooly.aiChili Piper | chilipiper.com