In the competitive arena of sales, the leap from good to great can often hinge on the caliber of coaching and management teams receive. This episode of the Better Sell Better podcast, hosted by Kevin Dorsey, features Alex McNaughton from Grow AI, who brings invaluable insights into elevating sales teams through focused coaching efforts. Together, they dissect the integral role of effective management in high-performing sales teams and the often overlooked aspects of leadership that can significantly impact an organization's success.

In this episode, you will be able to:

- Distinguish the critical differences between merely good and truly great organizational performance.
- Understand the profound impact of management and coaching in nurturing and driving sales team excellence.
- Explore the challenges that frontline sales managers face, including the common shortfall in targeted training.
- Recognize the necessity of continual skill development and the role of consistent practice in achieving mastery.
- Acknowledge the existence of leadership gaps within organizations and the importance of investing in leadership development programs tailored to frontline managers.
- Receive actionable self-improvement advice aimed at fostering a healthier work-life balance through attention to sleep, diet, and exercise, supplemented by book recommendations on effective management practices.

Dive deep with us into the transformative power of leadership and coaching in sales, and uncover the strategies that can bridge the gap between good and exceptional in your team. Whether you're a frontline sales manager seeking to refine your skills or a member of a sales team aiming for greatness, this episode offers a roadmap to excellence, underscored by the personal development essential for sustained success.

Key moments on this episode are:

0:00:00 The Importance of Management and Coaching in Sales
0:01:16 Coaching vs Managing: Understanding the Difference
0:03:09 The Blind Spot in Sales Management
0:04:40 Improving Coaching Skills for Managers
0:07:53 The Importance of Selling Skills in Sales Management
0:08:41 Maximizing Coaching Efficiency for Sales Managers
0:10:30 The Importance of Practice in Sales
0:13:57 Lack of Support for Frontline Sales Managers
0:17:09 Enabling Managers: Recognizing the Problem
0:19:40 The Importance of Effective Sales Leadership
0:21:37 The Impact of Direct Managers on Employee Experience
0:22:11 Challenges and Support for Managers
0:23:42 Challenges in Supporting Frontline Managers
0:25:12 Building Leadership Systems
0:27:18 Identifying What Good Looks Like
0:28:48 Scaling Greatness: Studying Top Performers
0:30:45 Invest in Yourself: Leadership Advice
0:33:25 Improving Sales Through Self-Care