Guest: Nikki IveyLI: https://www.linkedin.com/in/nikki-ivey/Topic: The SDR DefenderQuick Intro: Ya’ll. Aint. Ready. I’m calling it right now, even if you think you are, you aren’t, because today we are sticking up for the little guy and gal. For the SDRs across the nation, I myself being a former SDR will always have a special place in my heart for it, but The Miss Nikki Ivey takes it to a whole new level. She is the founder of SDR Defenders, on the board of Sales 4 the Culture, a LinkedIN top 100 Sales star, SalesForce Influencer, a high-performing saleswoman in her own right, and a consultant to SDRs across the country! She has done the SDR game, the AE game, back to the SDR leadership game because she knows it truly is POE pipeline over everything, but also knows the other POE which is people over everything. We are going to dive deep into all things Sales Development, Nikki Ivey, Welcome to the show!Short and Sweet/Set the stage Why do SDR’s need ‘Defending’Core QuestionsWhat should an SDR do in their first 90 days?How do you stand out as an SDR. Messaging - How to do you break through all the noiseCall Reluctance - How do you help reps get over the fear of the phone. Video - How do you leverage video in the prospecting processCareer Development - How can SDR’s get promoted to AE roles. What should a NEW SDR really look for in a company?The Tactical Tips: The Big 3. If they were to forget everything in this episode except 3 things. What would those 3 things be? Live Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson.