There is no known answer to anything. We often look to “experts” to show us the way when we’re feeling insecure. But this can cause us to lose our intuition in the process. At the end of the day, you are what separates you and your product apart from others. You have to understand your own essence of sales or all the strategies in the world won’t work. You need to know what you’re preaching, you need to know your values, and you have to have a clear vision. Once you’ve boiled yourself down to your core, you can start to find ways to leverage it into something powerful. To dive deeper into the idea mastering sales, I’ve brought on “The Alchemist Entrepreneur” Dov Gordon. Self-taught and self-bootstrapped since 2001, Dov has been helping experts and entrepreneurs whip their marketing into shape. Relying on fundamental psychological principles, he teaches simplicity over complexity with a discerning eye, delivering high value in every interview. To learn how to develop a constant flow of ideal clients by getting to your essence, download this episode now. THE NEXT SMALL STEP WARRIOR   “People buy into what you preach.” - Dov Gordon Highlights - There are two paths to thriving: the path of the charismatic guru and the path to mastery. When you really see your customer, you use your intuition to know what the other person is feeling and experiencing. The three components of the Alchemist Entrepreneur are the artist, the athlete, and the entrepreneur. The artist sees something that’s possible. The athlete has a system and structure to their daily regimes. The entrepreneur sees problems and thinks they can fix them. The Alchemist Entrepreneur means getting to the underlying structure of your situation and leverage it to turn it into something more valuable. Guest Contact - Dov's Website Dov's Twitter Dov's Free Manual Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Mentions - Ryan Holiday’s The Obstacle is The Way Paulo Coelho’s The Alchemist Daniel Pink’s To Sell is Human Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn