I’ve always said that clarity is something everyone needs, and yet it is the hardest thing to sell, because, ironically, its outcomes and benefits aren't always immediately clear. In today’s episode, I chat with Jim Vaselopulos about the pivotal role of clarity in business success, exploring how it enables us to work smarter, not harder. Jim, a seasoned business advisor and author, shares actionable insights on overcoming common challenges by focusing on clarity as a guiding principle. We delve into the symptoms of a lack of clarity, the importance of addressing root causes, and practical strategies for achieving clarity in both business and life.   Jim Vaselopulos is a C-level business advisor with a proven record as a leader, strategist, rainmaker, and new business development expert. With a reputation for principled leadership, strategic vision, and effective execution, Jim has built successful new enterprises, turned around underperforming organizations, and had several exits. As the founder of Rafti Advisors, LLC, Jim helps early-stage companies get off on the right foot, growth-stage companies push through plateaus, and mature organizations with strategic shifts and complex challenges. Jim teaches sales and professional development, is a frequent speaker on leadership and innovation, and volunteers regularly with veterans groups and business incubators.   And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.   Everything you need can all be found at jeffreyshaw.com.   Jim Vaselopulos, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BusinessWisdom.com Clarity: Business Wisdom to Work Less and Achieve More by Jim Vaselopulos Jim Vaselopulos on LinkedIn (in/jimvaselopulos) Jim Vaselopulos on Instagram (@biz.wisdom) Jim Vaselopulos on Twitter/X (@jim_vas) Business Wisdom Playlist on YouTube Contact Jeffrey – SelfEmployedNewsletter.com Website Books Watch my TEDx LincolnSquare video and please share!   Valuable complimentary resources to help you –   ·       The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! ·       Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. ·       Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-