Guest: John BarrowsLI: https://www.linkedin.com/in/johnbarrows/Topic: The Realest Salesman in the Game - How to keep it real to sell more. Quick Intro: I’m pumped to have a good friend of my on the show today. I’ve dubbed him one the ‘realest’ salesman in the game. From the 1st day we actually met, we clicked, and it’s because of how much we value our profession, value our salespeople, and value authenticity and realness. John Barrows in one of the top sales trainers in the game. Working with the big boys, but also creating courses and content for the individual contributor.The way he teaches sales is no fluff, no BS, no ‘it works in a book, but not real life’ he teaches what works NOW! So Pumped to have him on the show!Short and Sweet/Set the stage Why is being real so important in sales. Core QuestionsHow can a rep make a script their own? Thoughts on scripts?The 1st 10 seconds of a cold call, what do you have to doCrafting a strong sales email - What’s the formula hereWhat are most sales reps NOT doing that they should be doingHow do you see sales changing over the next 2-3 years. Alot of people are posting content about sales, what’s your take on that?What could big company reps learn from start up reps, and vice versa. You’ve seen and worked with both.