A cool underground way to overcome your competitors. On today's episode Russell talks about planting seeds of doubt about his competitors in the minds of potential customers.He explains how he does it, and why it makes it not a matter of if they become Clickfunnels customers, but when. Here are some interesting things in this episode: Why it's okay to attack your competitors as long as they are number one and you are number two,but not okay once you become number one. How you can plant seeds of doubt so that eventually you will get the customer. And how all of that is similar to how people compete in sports. So listen below to learn how to plant seeds of doubt about your competitors so you can eventually win over the customer. ---Transcript--- What’s up everybody? This is Russell, welcome to Marketing Secrets. Today, I got a really cool episode for you guys, I think, hopefully. It’s something that, there’s a lot of things that we’re doing that people can see and they’re aware of. And there’s things happening that people aren’t aware of. So I just to lift the curtain a little bit, so you guys can see my ideas. Part of the time you’re selling to try to sell your products and services. You’re selling why it’s good and why it’s amazing and stuff like that. It’s funny, on Facebook I saw an interesting thread the other day of someone being like, “Should I attack my competitors, or should I not talk about them at all?” And it’s one of those things that it’s interesting watching the whole conversation because some people are like, “Don’t address your customers. If you’ve got the best product don’t talk about them.” And all these different things and strategies and obviously you guys know that I talk about my competitors and we tease and poke at them and have fun with it. In fact, earlier today Steven may or may not have launched a new video game where you can actually compete against, you have to defeat Confusion Soft to be able to fight against Low Key Pages and the Drip Armies. It’s pretty awesome. Why would we do something like that? It’s interesting, first off it’s funny and that helps me get through the day because there’s a lot of stuff we’ve got to do, so you might as well make the day fun. Second off, if you look at marketing as a whole, marketing strategy, because this is a big deal. But if you think about it, and there’s been a bunch of books written on this, so if you want to study deeper, you should because it’s interesting. But I think Differentiate or Die is one of the books that talked about this, I believe. But what they talk about is in your marketplace, that number two always needs to attack number one. So Pepsi always attacks Coke. But number one cannot acknowledge number two or else it jacks up the whole thing. So Coke never talks about how to beat Pepsi. Have you ever noticed that? But Pepsi is always talking about Coke. Mac versus PC, when they first came out. Mac was number two and they were attacking PC, all the funny commercials we all remember. As soon as they surpassed, notice those commercials disappeared and they stopped talking about it. So there’s something about that, and maybe it’s the athlete in me, I’m a big believer in if I’m going to beat somebody I need to find that person, identify them, and let the world know this is who we’re going after and this is who we’re going to beat. And then after we pass them and then we stop talking about it. That’s why we don’t talk about Low Key pages very often anymore, because we passed them, as you guys know. But Infusion Soft is obviously the next target that we’re trying to get bigger than. We have more customers right now, but I think their revenue is higher right now. Because they charge more for their confusing software. But that’s another story so that’s the thing. So for me, I don’t mind acknowledging number one, because we are gaining on them, that’s the plan, that’s how it works. So I don’t have any problem with that. I don’t think its…..it’s just how