The secret behind making the important become urgent. On this episode of Marketing Secrets, Russell gives a recap of some of the events for the Viral video launch from last week. He goes into some rough numbers and stats and explains why they did it. Here are some of the highlights of this episode: Russell gives some rough numbers of how the viral video went and some of the stats for the first 7 days since. He explains what good things have come from the video launch and why they did the things they did.- And he explains why he needed to make the important things become urgent in order for them to get done, and why he recommends others do the same thing. So listen to this episode and find out how many views the viral video got, and what good things have come from it so far. ---Transcript--- What’s up everybody, this is Russell. I want to welcome you guys to Marketing Secrets. I’m finally giving you a chance to hear behind the scenes of what happened with the viral video launch, the bubble soccer party, and everything that’s happening on today’s episode of Marketing Secrets. Alright everybody, welcome back. I hope you guys have been doing amazing. This whole week I’ve been in inner circle meetings, so I’ve been dropping some cool stuff on the podcast, hopefully you’ve been enjoying it. If you’ve been listening to the audio version, I gave you guys a really cool call from Frank Kern, which was awesome. Sent you my presentation of how we went from zero to a hundred million dollars without taking on any outside capital, which was cool. Hopefully you liked that. And Now I’m finally having a chance to tell you guys behind the scenes. So it’s been a fun week afterwards. Whenever something like this happens, we have no idea what to expect. What happens if we launch this video and it gets 500 million views, what if we launch it and it gets ten views? You have no idea what’s going to happen. So for me it’s always like, I think sometimes people get so invested in the outcome, they miss the fun and joy of what you’re doing. I know that I’ve had times in my life where I do that as well. So consciously with this, as well as any launch, I set big goals and big dreams and stuff like that, but as they get closer and closer and closer, I start, I don’t know if that’s the right word, I delete the outcome goal in my head. I just, I don’t know what it’s going to be, and if I set one and I don’t hit it, I’m going to be sad. If I set one and I surpass it, I’ll be happy. But I don’t want that, because I did the work no matter what and I want to be able to celebrate it and enjoy it. So I try to just get rid of the outcome in my head. So going into it, I didn’t have an outcome. Again, I was looking at things like, what’s the worst case scenario. So for us, Clickfunnels worst case scenario, a lot of you guys know we spent a lot of money. Harmon brothers charge about a half a million dollars for a video, plus we threw a big party, we hired influencers to come, when all was said and done, I haven’t looked at the numbers yet. It’s been a whirlwind week. I would say probably, all in, in this party promotion we’re probably in close to a million dollars, which is kind of crazy. I think I told you guys before, it’s the first time I just put everything on black, or everything on red. However you say that, I don’t know the terminology, the gambling thing, just kind of rolling it. Typically with any kind of marketing, we’re very direct response driven. Where we test small, put a dollar in, get two dollars back out, and if that works we scale. That’s how we’ve grown our company. That’s how everything I believe is based on that. So this was the biggest thing. We’re like, we’re putting  a lot in without knowing ahead of time, but it’s okay because we’re looking at what’s the worst case scenario. Worst case scenario, average Clickfunnels member, lifetime average I estimate is 1200 bucks or something like that, maybe higher. In fact, I’m sure it is higher. We’ve onl