As you’re planning your year this year, make sure to spend time focusing on this important aspect as well. On this episode Russell talks about having an end of year goal meeting with his partners and what it means to fortify yourself against your weaknesses. Here are some of the amazing and insightful things to listen for in today’s episode: Find out why Russell started off the end of the year meeting with Clickfunnels partners asking what the things are that could take down Clickfunnels. How Russell has learned from some weaknesses his former businesses have had and how he is fortifying himself against them with Clickfunnels. Why you should fortify yourself in all aspects of your life, including business, your marriage, your relationships, etc. So listen here to find out why it’s so important to look for your own weak spots and to fortify your business against them. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome to the Marketing Secrets podcast. Today we’re going to be talking about fortifying your weaknesses so your company can continue to grow long term. Hey everyone, I hope everything’s amazing. We are getting ready for the holidays, in fact, this episode will probably go live during Christmas, maybe even on Christmas, I don’t even know. But last week we had our big partner meeting where all our partners fly out to Boise and we lock ourselves in a room for two days and we discuss the plans and the future and world domination, and what we’re going to do, and trying to figure out the whole process. And what’s crazy is our goal for the last year, last year when we did this, our goal was like, we want to do a hundred million dollars in sales, in the calendar year. Because we’d done it in like 3 years or something, it took us to get to a hundred million. And we’re like, we want to do a hundred million in a calendar year. So that was the big goal. And actually, what’s crazy, as of yesterday when I’m recording this podcast, we did it. We broke a hundred million dollars in one calendar year, which is crazy. Insane, so thank you for all your support, everybody who’s invested in programs, uses the software, who loves what we do, we are grateful for you guys and for making it happen. Now next year it’s like, what’s the next goal, what’s the next phase? So we had the big meeting, got everyone out here and it was a lot of fun. We basically, like I said, lock ourselves in a room and we just have a big list of items we go through and then we try to prioritize and schedule and figure things out. It’s just kind of a cool thing we do every single year. But I wanted to share with you guys how I started the meeting this year, because it’s different than normal. So basically, we started the meeting and I brought everyone together and said, “Okay, we’ve done some amazing things this year, we have some big goals for next year, but before we get into any of that, I want to talk about all the ways that Clickfunnels could fail.” And everyone’s like, “oh, that’s a depressing way to start the meeting.” I’m like, “Not in a depressing way, but if we’re not aware of where our chokepoints, where we could actually get tapped out, if we’re not aware of what our weaknesses are, then it’s almost like, a lot of people, we don’t want to look at those things, so we kind of hold a blind eye.” And not just in business, but in everything, in life.  Like where are my weaknesses in my marriage, and in my family relationships, with my kids, where are the weaknesses? We typically, our brains don’t like to think about the unpleasantness of things, so we kind of block those things and we don’t talk about them or don’t think about them, as opposed to the opposite, which is like being aware of them, acknowledging them and then fortifying yourself around those things so that the problems don’t happen. So that’s what we kind of talked about. So in every business there’s things that can make your business crash. I know because I have crashed multiple busi