My thoughts on how we have to drive traffic in the very near future. On today’s episode Russell talks about what platforms he is now putting content on and why he is doing it that way. He also mentions what he believes the future of the internet means. Here are some things to listen for in this episode: Why Russell thinks that Google will change the way you can put up content within a year. Why he thinks now is the time to change, rather than wait until you are forced to. And find out some of the things he’s doing differently now, and how you can do it too. So listen below to find out how to change how you can get content online, and why it’s a good idea to be there first. ---Transcript--- Hey everyone! This is Russell Brunson and I want to welcome you to Marketing in Your Car. Hey, everyone. I hope you have been having an amazing time. We’ve been pumping a lot of content and having fun with it. I hope you guys have been enjoying it. If you haven’t seen it and you’re like, “What are you talking about, Russell? All I know about is your podcast,” go to blog.dotcomsecrets.com and you will start seeing all this stuff. We got Periscopes happening during the days. We got Marketing in Your Car in the morning. We got cool blog posts. We got a whole bunch of value we’re giving out to the world because we want to change your life, your company, your business and help you touch more people. So that’s kind of our game plan and we’re having fun doing it. And today, I want to talk about, “Russell, why are you doing all this content? What is the point? What’s the purpose? Why in the world are you doing this?” And I had a conversation with one of my friends last night. He was over wrestling in the wrestling room. So as you know, I just built my own wrestling room at my house. So we were wrestling. We’re having a good time. And we’ve been talking about stuff afterwards. And he runs an Amazon business and he just got the Amazon slap. And I was kind of joking about the slaps that I had gone through since I got started 12 years ago. The initial Google slap crumbled almost everyone I knew. Then you got like 18 different SEO Google slaps, Facebook slaps, merchant account slaps. I’ve been through quite a few slaps in my day. So now when they happen, I’m just like, “Yeah, all right. What’s the next thing?” So this year, like we were killing it with Facebook stuff and then boom! We got the Facebook slap. And we are still doing well with Facebook but it’s not like it was pre January. So, it’s just kind of those things that most people, it happens and they freak out and they run away because it’s like the whole world is coming to an end. But for me, because I’ve been on the cycle enough times, it’s kind of like sitting in the ocean, the waves go up and down and up and down and there’s the ups and the downs and you’re just going to ride the wave and not give up and keep your eyes open for like what’s the next trend. What’s the next thing happening? Where do we need to be focusing our time, energy, and all that kind of stuff? And I really think, and I’ve kind of mentioned this before but, I think that the future of marketing online is… and I hate saying this because my friend, Justin Brook has been telling me this years and I keep telling him, I just keep teasing him. But unfortunately, he is right. I look at what the advertising platforms want. That’s what we’re going to look at because we want to be leveraging their audiences and we look at what they want. Now what we want is we want to drive people to registration pages and opt-in pages and things like that, right? That’s our goal. Their goal is not to allow us to do that. Their goal is to deliver an amazing experience to their audience. They want us paying to show their people amazing content, which is funny. Anyway, it’s just kind of funny. So right now with Facebook, we’ve seen that. We’ve seen that with other networks like Google, like – and you see the kind of the more native advertising network