Well, I've got a really special guest for you today. You know, we always think about how can we better ourselves or improve ourselves? How can we be the best at what we do? Whether we're C-level executives, we run a small business, we run a large business, maybe we're real estate investors, but at the end of the day, we're always trying to improve ourselves. We believe in personal development, we believe in bettering our craft and being more aware of who we are and how we can learn more and apply that knowledge. So really the question is how do you raise your game? How do you become the best and how do you become the best of the best? These are the things that my guests and I will talk about today. You know, it may come down to routines and rituals who knows we'll find out.

So stick around. And by the way, by the end of this interview, I'm hoping that you pick up my guest's book because I'm telling you it is a great read. It is so chock full of information, and he summarizes every chapter at the end, which I thought was brilliant because he gives you the nuggets and the takeaways, which makes it so easy to digest.

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So with that, I want to bring on my friend, new friend, Alan Stein, Jr. And let me tell you a little bit about them and then I'll let him fill in the blanks. Alan is a successful business owner and a veteran basketball performance coach. He spent 15 years working with the highest performing athletes on the planet, including NBA superstars, Kevin Durant, Stephen Curry, Kobe Bryant, and the list goes on. Alan teaches proven strategies for improving organizational performance, creating effective leadership, increasing team cohesion and collaboration and developing winning mindsets. Now, these are all big terms and we're going to break this down because it really applies to you as an individual, not just in corporations and companies. And I'll just conclude by saying that some of our clients are pretty amazing. They've included American Express, Pepsi, Starbucks, Charles Schwab's, Penn State football. I mean, the list goes on and on, and he's of course the author of Raise Your Game: High-Performance Secrets from the Best of the Best. And with that, Alan, welcome to the show.

Oh, Marco, it's so great to be with you. My friend, I've been looking forward to this since we put it on the calendar several weeks ago.

Well, I've been looking forward to it too, and I apologize that we had to cancel one time. Anyway, we got you on.

Yeah. You know, I feel blessed to have met you last year. You know, I've known you for a little while now, and I've heard you speak and present a couple of times and you know, we've chatted on and off here and there. And you're really an interesting guy and I've heard your story multiple times and it's just fascinating how you have become what you've become and how you kind of grew through the ranks. And I love the story. Maybe let's start off by sharing your journey to becoming a performance coach. And you may want to start off by just defining what is a performance coach. Cause some people might be scratching their head it's, you know, what is a performance coach?

Uh, most certainly will. Let me say the feeling is very mutual. Marco. You never, since we met, you know, you, you have a very magnetic energy about you that I was drawn to immediately, and you have a, a really fun curiosity and you ask really insightful questions. Uh, so I knew that this would be a fun chat, a performance coach, as it pertains to my life in basketball was I wa...