This episode Russell dives deeper into goal setting, which goals to pick, why to pick them, and a whole bunch of other cool stuff. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? This is Russell. Welcome back to The Marketing Secrets Podcast. I'm actually in a hotel room up in Northern Idaho. Bowen, one of my twins is wrestling in a tournament up here. So we flew up last night, and I'm hanging out with a whole bunch of teenagers for the next two days. And I'm in a hotel room, and I'm reading, I'm studying, I'm working on my next book, and a bunch of other things. And just wanted to share some and thoughts, specifically around your hall of fame and your Super Bowl goals. All right, so like I said, I'm in a hotel room right now. I feel bad. I'm sure my neighbors next to me can hear me talking. It's not a nice hotel. It's definitely like paper thin walls, but here we go. They're getting a free podcast episode. Anyway, so on the flight up here, and then I have an eight hour bus ride with the teenagers coming back home. It's kind of geeking out working on my next book project, which if you listen to the episode I did with Josh Forti about New Year's time, we first started kind talking about goal setting, and how to get my goals, and talking about a hall of fame goal, and then the Super Bowl goal, and all these things. It was fascinating, because after I started talking about that, I got tons of feedback from friends, and people I haven't heard from in long time, and how it affected them, and how it made things so clear. And so I wanted to just talk a little bit more, because... I'm flushing my ideas out now as I'm working on this book, and trying to think through the process and the structure, and how to do all the things. And I know that podcast episode, we talked about a lot of the stuff from identity shifting to beliefs, rules, values, all that kind of stuff. But I just wanted more, so I come back, and just focus on a couple things. So the first one was, I talked about it's like, when you're setting a goal... And this is true. I learned this initially from Alex Charfen. And he talked about it from, when we have a business. What is your business goal? And he talked about most businesses, it's like, we're going to make money. And it's like, oh no, you have to structure it. He's like, "Look at it like you would a football team." Right? And he said, "Every football player comes in, and they want to be in the hall of fame. That's the end thing." Right? So for you're business, what's the hall of fame goal? What's the thing you want to do someday? Right? What do you want to be remembered for? That's the first thing to figure out, and then you reverse engineer. You step back. So okay, now I know what that is. Now this year, I want to win the Super Bowl. So what's your Super Bowl goal as a business, right? For a lot of you guys, I'm assuming your Super Bowl goal is to win a Two Comma Club award, right? Or maybe you've already won one, so your Super Bowl goal for this year is to win Two Comma Club X, right? But that's your Super Bowl goal. And then you come down from there, and you're okay, now what are the... It can be quarterly things we got to accomplish to be able to do that. What are the weekly games we got to play? And then, what are the daily things, and then your habits? And so you kind of reverse engineer it from that, right? And the daily levels, and best if you're building your habits, your routines, and all the things you need to be able to get in the hall of fame eventually, right? Because think about it, we all want to be in the hall of fame, but from a day-by-day standpoint, it comes down to the routines and those kind of things we put in place, right? If you're a football player, it's you getting up in the morning, it's lifting weights, it's nutrition, it's working out, it's doing the things t