In this episode, Russell and Alison answer the question "How do we get CERTAINTY as entrepreneurs?" Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: Hey, everybody. Welcome back to the Marketing Secrets podcast and we are getting to the end of the Q A's from the ECON versus experts smack down. They've been so much fun. I should do more Q A's. Do you guys enjoy these? If so, let me know and we can try to do more of these live. I was nervous about doing them and I had the time in my life doing them. So this next one is really good question. The question is how do we get certainty as entrepreneurs? Even us entrepreneurs or risk takers, right? By definition, we don't live in certainty. We are jumping off the cliff trying to go crazy and do these different things. But the certainty is also what gives you the ability to move forward and to be okay with the risking and trying. And so there's this yin yang between those two things, right? Certainty and risk and entrepreneurship and how do they all work together? And so this was from a young entrepreneur who had just dropped out of college and was taking the risk, but then like craving certainty and was like, "what do we do and how does it work?" And so I hope that this question helps any of you guys who are in that situation where you know to be a successful entrepreneur, you got to be a risk taker, but you also need certainty in your life. In between those two things, how do they all work together? So hope that this question helps you guys. And with that said, we'll key the theme song. When we get back we'll find out how to get certainty as an entrepreneur. Brent Coppieters: All right. This is from Pietro. And his question, "Is it normal to feel like you are you having too many callings in life? Being called out to serve too many different dream customers?" Alison Prince: Oh my gosh. Are you guys watching his face? Russell: Yeah, what up dude!? Brent: There he is. Russell: How are you doing? Alison: I've seen your comments come in like fire. So I'm so glad you got called to a hot seat. This is so fun. Russell: Can we turn his audio on? I want to hear him. Alison: I was so enthralled in watching him, I forgot what the question was. Brent: If he un-mute himself, we can do it. Russell: Yeah. Un-mute yourself we can hear you. Pietro: Oh My God. Guys. This is the second best day of my life. Alison: Wait, what's the first thing? Pietro: I’m so fired up! Russell: What was the best day of your life? Pietro: When I decided to drop out of uni. So university. And start my own business. Russell: Nice. Pietro: Six months ago. Not telling anyone to do that, but I'm proud of it. I'm just proud of it. Russell: That's awesome. So the question then is you feel like you're called to serve a whole bunch of people and you don't know which who to serve first. Is that the question? Pietro: Yeah, kind of. So the first part of the question is, how do we get certainty as entrepreneurs? I mean, we are risk takers and having certainty it's completely opposite. It's really hard. Especially for me dropping out, having everyone against me in this choice, but still being able to actually come up with something in a relatively short period of time. And yeah. I mean there's risk and there's certainty, but they don't go together. Russell: Yeah. So certainty doesn't come from, I'm going to be certain, Certainty comes from.... I'm a wrestler. So for me, certainty came from me stepping out on the mat, shaking the person's hand and going to war, over and over and over and over again. And guess what? First few times I got beat up, I got beat up. I got beat up. I got beat up and then I started getting better. I started getting better and then I won and then I went again. I want again. And then I lost again. And Certainty is crafted in the fire. Right? And so wanting to get certainty before you step