The secret from going from zero to a million dollars is all about identifying what it is you’re selling and how you’re selling it. On this episode Russell talks about being able to have the “What” you’re selling and “How” you’re selling it, to be able to go from $0 to $1 million. Here are some of the awesome things Russell talks about in today’s episode: Why you need to be doing a webinar weekly that you can tweak and change to be able to figure out what you should be selling and how you should be selling it. How to use your creativity as an entrepreneur to change things to what your customers want. And why once you have figured out the “what” and “how”, making a million dollars will be fast and easy. So listen below to find out why figuring out the “what” to sell and “how” to sell it can take you from 1 to 7 figures a year. ---Transcript--- What’s up everybody, this is Russell Brunson. I want to welcome you guys to Marketing Secrets. I hope you guys are having an amazing day today. It’s beautiful out here. I came out this morning and I hear the birds chirping, I was chasing ducks around and having a good time. I think I’m getting a little bit of a cold too, so I apologize. My nose sounds a little funny. Today’s an exciting day because we have a FHAT event, which means I think we have 40 people coming to this event. So probably 2/3rds are my Inner Circle members, which is always fun for me. And  1/3rd of them are people who are coming, who decided at the Funnel Hacking Event…..all of our events are called the same thing, Funnel Hacking Live. Anyway, so Funnel Hacking Live. It’ s going to be a fun 3 days. The first FHAT event, I did the whole thing myself, this time we’ll be transitioning. I’ll be doing about a third of it, a little more than a third of it. Steven is going to be doing the rest, it’s going to be fun to start seeing him take over the reins on this thing and start running with it as I’m working on some other cool things. I’m excited for this week, it’s going to be a fun one. Also we’re making, a couple of other things, Funnel Hacker TV is going live this week. We’ve been doing a behind the scenes show for 6 episodes, so today 7 will come out. Wednesday episode number 8 will come out. Thursday we’re going to do a grand big opening for the big show, which is kind of cool. Kevin who has been doing the behind the scenes show is actually going to be in Boise today, he’s coming to the FHAT event, so I had a chance to meet him which is really cool. Then Brandon Fischer, who’s done Funnel Hacker TV, he’s finishing up a bunch of episodes, so we’re going to start to launch that this week. Which will be cool because we just got done with book launch which means the pro’s and the cons, it’s been fun because we’re selling a lot of books and doing stuff, but it’s also kind of annoying because you’re always selling stuff. So the next few months I’m just going to give back and just be giving cool content. We also figured out last week, this really cool way to put together the Dotcom, or the Russell Brunson Blog, plus the Marketing Secrets podcast that you’re hanging out with me right now. As well as what’s the 3rd piece of this, oh Funnel Hacker TV. So probably in a day or so, if you go to any of those domains, russellbrunson.com, funnelhacker.tv or marketingsecrets.com, you’ll get to see all 3 blogs can hook together, all in their own different journeys. It’s going to be cool that way, it’ll be faster. After you discover me and find stuff to come back be able to start diving deep into all the different things we’re publishing, so really excited for that. I don’t even know what the best thing to share with you guys is this morning. So many cool things that we could talk about. This last week has been so cool. We’re getting pulled into some really cool things and I’m grateful for it, and I’m sure I’ll be sharing and documenting a lot of the process with you guys here, over the next few weeks, which is pretty cool. I think the c