Have you been watching the buzz that we’ve been creating? Listen in on my thoughts about what we’re doing and why. On today’s episode Russell recounts how an announcement he’s making on Clickfunnels’ 5 year birthday got so much buzz. Here are some of the exciting things you will hear in this episode: How so many rumors about an upcoming announcement came from a simple two minute video. What some of the rumors going around about Clickfunnels 5 year birthday announcement are. And how studying the story of P.T. Barnum helped Russell see why creating buzz would be a better way to make announcements. So listen here to see how so much buzz was created around this announcement, and don’t forget to watch Facebook Live on Monday to find out what the announcement actually is. ---Transcript--- What’s up everybody? Good morning, good morning. This is Russell Brunson and I want to welcome you back to the Marketing Secrets podcast. Today I’m going to be reading the second half of the Traffic Secrets book. Alright, so I’m not actually reading it on this podcast. That’d be the longest podcast of all time. But I finished the Traffic Secrets book, did I tell you this already? We’re back from Fiji, and right before we went to Fiji we submitted the final manuscript to the publisher and then they have their editors go through and then send it back to us and we have to do our last edit. And then next Friday, a week from today, I have to submit it and at that point I can never touch it again. So I was kind of freaking out about it because when I read the Dotcom Secrets, and Expert Secrets books, when I finished those, after I got done I went and I remember I recorded the audio versions of them. And as I was recording the audio book versions I found all these mistakes and errors that I hadn’t found even though I read the book like 100 times through. But because I was publishing those through a smaller publisher I was literally able to make the audiobook, make changes, send it to them, and they changed it last minute and then we started printing them. But with this book, the book doesn’t come out until May 5th so it’s like, I don’t know, 7 or 8 months from now, which makes me sad because I want to start selling it tomorrow, because that’s what I do. But we have to wait for forever. So my audiobook I’m probably not going to record until next march or something. At that point it will be too late to make edits and stuff. So I was kind of freaking out, so I thought, I’m going to just do a live reading of it, that way I can read it out loud and I can edit it. So that was the plan. Then I was like, maybe I should invite my traffic team so they can hear my thoughts on traffic to make sure we’re all in alignment. So I invited the traffic team. And then we’re like, wait a minute, if we’re doing this anyway, we might as well record it because who knows, maybe something cool will come from it. So we’re like, if we’re going to record it we should set up a big set, it’s kind of like that book If You Give a Mouse a Cookie. So then we set up the big set, and we’re like, this looks amazing. We should sell access to it. So basically for anyone who bought a Funnel Hacking Live ticket by right now, gets to come and listen to me read the Traffic Secrets book live. So I read the first half of it yesterday, it took like 8 hours. It was really tiring and exhausting. But I did it. So we did that first. And then when that was, so then today I’m reading the second half. So that’s what’s been happening over here. And it’s kind of fun actually reading it that way. It’s interesting, as I’m reading it, for the most part I’m liking all of it. There’s a couple parts I’m just like, ugh, this reads really weird. Or I don’t feel it here. Or I’m getting bored reading this part. Or this part was really fun and exciting. You know, there’s definitely different parts. And then it’s also funny because I found things that the editors edit, and I’m like, I don’t like how that was said, or I