Are you watching the strategy behind what we're doing and why we're doing it? If not, start watching closer. On this episode Russell talks about making some strategic chess moves with Clickfunnels in the near future that won't make sense to people on the outside. Here are some of the awesome things to look for in today's episode: When you can look forward to some announcements from Clickfunnels, and why you should look at the underlying strategies. And hear an example of somebody else in the business that is also making strategic moves, and why Russell thinks they are doing it.  So listen here to find out when Clickfunnels will be making some announcements, and find out why Russell wants you to look at the strategy behind it. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today we are going to talk some strategy. Alright, so I don’t even know how or where to go with this podcast episode, other than I have been having so much fun recently watching the great strategic minds play chess in their business. So what do I mean by that? First off, let me give you guys a glimpse of what’s happening behind the scenes with me. I can’t give you all the details unfortunately but I’m going to give you some hints. So you’ll be able to see as I’m playing chess over the next 6 to 9 months. I am making some very big, strategic decisions, things that on the outside will look stupid, like “Why did you do that Russell? That doesn’t make any logical sense.” And it won’t from the outside looking in, but the inside looking out, they’re all very strategic chess moves. I’m moving a piece here, I’m moving something here, I’m changing something here. And while you are able to see the movement of the chess piece, my guess is you will not be able to understand the overall strategy for a while. And I wish I could tell it all to you, but I am someday going to write a book about this whole thing. So sometimes strategically you move a chess piece somewhere and someone ends up checkmating you, so I’m hoping that doesn’t happen. So I’m not calling my shot that it’s going to be flawless, but I’m definitely moving some chess pieces around. But it’s all very strategic and I’m excited to kind of see what happens from it, and the growth and the changes, and the…I’m sure initially I’m going to probably offend some people, upset some people, I’m lose some customers in the short term, but in the long term it’s the essential movement of things that need to happen for the company to grow and for the value of the company to exponentially grow. So like I said, some of the things won’t make sense right away. For example, Clickfunnels, our 5 year birthday is coming up, and for our 5 year birthday I’m doing some announcing of some stuff. So I’m announcing some things that are disappearing from Clickfunnels, and some announcing of things that are being added into Clickfunnels. And they’re very strategic. And it’s funny, as I was making some of these first strategic moves… In fact, let me step down. You’re going to see on the birthday, at Funnel Hacking Live this next year, you’ll see the next set of the strategic moves happening. And then on my birthday, March 8th, you will potentially be seeing the next set of strategic moves. So there’s three dates for you to look at. Put it on your calendar to see the chess pieces moving. And I want you guys looking and thinking strategically, why is he doing this, what’s the reasoning. So those are the things that are happening. But there’s a lot of thought going into them and it’s kind of fun. So what’s been fun for me recently, I’ve been looking at the people that I respect, people that are doing cool things, people that are having momentum, and what their business is. And some people just get lucky, but most people are strategically moving chess pieces around to do different things. So it’s really fun and interesting to watch. It was kind of interesting, as I was trying to decide