After doing UPW Virtual, it was really interesting to notice Tony’s use of his frameworks. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey, what's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. So today I want to talk about a whole bunch of cool stuff. I want to talk about Tony Robbins, UPW frameworks, teaching, stories, the one chip challenge, and a whole bunch more. Hey everyone, I hope you guys are awesome. So I'm recording this as Tony Robbins is about to start day number two of Unleash the Power Within, and those who don't know the story about Unleash the Power Within, is Tony's big flagship event that I've been to twice by myself, Collette's been to it twice, and I was excited someday to take my kids to it, but we haven't been able to because of the coronavirus, so they're doing virtual and the live event, you have a chance to walk across fire, but at the virtual one, they don't obviously have the fire walk. So that's kind of sad, but we got to do breaking boards. So that's what's happening today. That's kind of where in the timeline of the world I'm at. But first I want to tell you guys about something horrible that I experienced. So some of the best marketing ever, but probably one the worst experiences of my life. One of my friends called me up, one of my trainers, and he said, "Hey, do you want to do the one chip challenge?" I'm like, "What's that?" He's like, "It's this chip that comes in a box that looks like a coffin, and it's the hottest chip in the world and you try to eat it." And I was like, "Heck yeah!" And so he bought them for me and for Dave and for our kids and for everyone. So they, actually the night before UPW, they all came over and we did the one chip challenge. And so you throw this chip in your mouth, you chew it up, and then you try to see how long you can not drink water for. So of the four people that did it, I wussed out the fastest. I was in less, I think it was a minute 30 when I was about to die and I had to get water, but it burned for the next, it burned bad for like 30 minutes. Dave made it for 10 minutes without taking any water. Jackson did it for the longest. He was a little over 10 minutes. Dallin, my son, he did it like three minutes. So I was by far the worst and it hurt so bad, but what was even worse, is not only did it hurt going in, after it was in my body, it hurt so bad for probably 45 minutes or so I was going to die, and then I went into the bathroom and I puked probably about 20 times, which was the greatest gift in the world. It felt so good to get it out of me. Anyway. So, but it was amazing marketing. Think about this. So one chip for eight bucks comes in a coffin. It's this big contest, this viral thing where everyone tries to do it. They post their pictures and their videos online and it's this horrible, horrible experience. And then on the backside of it, they sell their bags of chips, which are hot and not as hot as the crazy ones. So anyway, I had a chance to participate in that and it was horrible, but we survived it and the next day was UPW and I was so excited because when I first went you to UPW, my twins were probably three years old. I remember thinking someday when they're teenagers, I want to bring them to it and have them experience this because imagine how different your life would be if you experienced this up front. It's funny because in your head, you get this picture what it's going to look like, and your kid's going to be there taking notes and loving it, and the actual reality... So yesterday was a 15 hour day and I got to give it to them, they lasted for six hours. Six hours of them watching it and then you could tell, it was pretty tough and they were ready to be done. So they, we let them leave, and then they came back, we did the board break with them that night, which was really fun. And then I think today they're taking off. So, but the