Let me show you behind the scenes of the new funnel we’re using to sell two comma club live. On this episode Russell talks about using the invisible funnel, which had basically disappeared over the last several years. Here are some of the cool insights to listen for in this episode: Find out what an invisible funnel is and why it’s no longer in the Dotcom Secrets book. Hear the story about how Daegan Smith invented the invisible funnel after an accidental dine and dash. And see how Russell is bringing the funnel back to life after years of not using it. So listen here to find out all you need to know about an invisible funnel and how you can use one in your own business. ---Transcript--- Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I’m going to be talking about a funnel called the Invisible Funnel. And guess what, it’s back. Alright so if you read the original Dotcom Secrets one of the funnels I talked about was a funnel called the Invisible Funnel. And it’s interesting because I’ve used the invisible funnel for a long time, and then we wrote the book, I put it as a section inside the Dotcom Secrets book, and then the book launched, Clickfunnels launched and everything’s been crazy the last 5 or 6 years and I have not done an invisible funnel since then. And because I hadn’t done one since then, nobody else did one. I haven’t seen an invisible funnel for 5 years. And even though it’s an amazing strategy, I talk about it in the book, I show the strategies. So when I was doing the new version of the Dotcom Secrets book I was like, “It’s a really cool thing, but people don’t use it, so it must not be that valuable, so I’m just going to write it out of history.” So the new version of the Dotcom Secrets book did not talk about the invisible funnel. Anyway, so fast forward and actually, not fast forward, let me rewind. So let me tell you first where the invisible funnel came from, I’ll tell you what it is and how we’re using it right now. So the invisible funnel came from my buddy Daegan Smith. So what happened was, Daegan and I were actually at a Traffic and Conversion event and we were hanging out at lunch time, we were eating a bunch of food, had a good time, and then we got done, we both got up and went inside the event room and we sat down and we started talking. And then he leaned over to me, I can’t remember, I leaned in and said, “Hey man, thanks for paying.” I’m like, “I didn’t  pay.” He’s like, “I didn’t pay either.” We’re like, “Oh crap.” So we both jump up and we run out and we’re like, “Ah, we didn’t pay. We’re so sorry, we didn’t mean to ditch you. Here’s the money. Here’s the money for the food.” And we went back in the room and sat through the rest of the event, and for me, I didn’t think much about it. But Daegan is a genius and the wheels in his head start spinning, start spinning. And he’s like, “Man, did you see what happened, the law of reciprocity? We got this meal, it was amazing, so much so that even though we technically wouldn’t have had to pay, because we got away with it, not knowing. The reciprocity was so strong I needed right then to go back and make sure the person was paid.” So the wheels started spinning in his head and he’s like, “What if we did a webinar that way where, well not a webinar but like a class or course or whatever, where instead of charging someone up front you say, ‘hey, come to the webinar, experience it, and then after it’s over, if you like it, pay me. But if not, then don’t worry about it.” And that was kind of the initial brainchild of the invisible funnel. It was a funnel that was basically backwards like that. So he kind of pioneered that, did the first version where he basically had a funnel and it was like, zero dollars, but you had to put a credit card in to just reserve your spot, come and attend the whole thing and if you love it, don’t do anything and after the webinar is over, I’ll bill you $100. But at the end if you’re