On this episode Russell gives us a behind the scenes glimpse of what is going into the Traffic Secrets book launch. Here are some of the awesome things to listen for in today’s episode: Find out how long this launch has been in progress and what the steps have been. Hear about the different phases of launching something, and see what phase Russell is in now with Traffic Secrets. And find out when the book will actually launch, and what comes next.  So listen here to find out all you need to know about what goes on behind the scenes of a big book launch.  ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets show. I hope you guys are excited for today. So today I’m actually going to be taking a question from the clickfunnels community as we are getting closer and closer and closer to the Traffic Secrets launch. People have been asking to see behind the scenes of what we’re doing and why we’re doing it, and how we’re doing it. So while I don’t think I can show you everything just because it would take days, we could map out everything, I do want to show you guys the highlights of what we’re doing and why we’re doing it. So that’s what this episode is about. The question I’m going to be answering is, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I’m going to queue up the theme song right now and when we come back I will dive deep into that question and show you guys behind the scenes of what we’re doing and why. Everybody’s asking questions about this right here, the brand new Traffic Secrets book, which is coming out, the launch date is actually a week from Tuesday, which is crazy. March 17th we’re launching. So the question that we’ve been getting a ton from people is this, “What’s happening with the Traffic Secrets book launch? Can you give us any insider details about it?” So I would love to give you some insider details. There’s so many things that go into a book launch, or any kind of product launch for that matter, and a lot of people ask questions about what are we doing and how are we doing it. So I’m going to kind of tell you guys some of the stuff. So the first thing, step number one was, it actually started almost 2 years ago, so this is some seeding for you guys, to understand that product launches don’t start like a week before the product launch. Like 2 years ago when I had the idea to start writing this book is when it all began. So for the last 2 years, as I’ve been preparing it and figuring it out, and testing the material, and trying to learn the message that was going to be in this book. I spoke at multiple different events. I spoke at Dana Derricks event initially, that was very first, it was Dream 100 Con, and I spoke teaching some of the principles from Traffic Secrets. And I still remember I was in the back of the room, doodling stuff out before I went up, and I was testing these different concepts and ideas to see which things stuck with people, which ones made sense, which ones confused people. And then a couple fo months later we did a Traffic Secrets event for my Two Comma Club X students, and we taught it again for over two days, I taught the principles again and changed things and tweaked things. And then after that I started talking about it on my podcast, and on Facebook lives and all sorts of places. Then I tested it in little spots, and I would speak different places and I would try different things, and just kept testing the material. Then I started the actual writing process, which if those of you guys haven’t written a book yet, I don’t know, some people, some of my friends like Dana Derricks is like, “I can write a book in an hour.” Not me, it takes me a year or more to write the book. So I started the process of writing, and as I was writing, I didn’t just write in hiding, I talked about it a lot. On Instagram and on Facebook, I would share pictures, and I would share me writing. I’d share