Recently I acquired my mentor’s company, and we’re working over the next 12 months turning it around. If you want to know what we’re doing and why, listen to this episode. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys have an amazing day. I had a really fun, interesting week working with Dan Kennedy's company, Magnetic Marketing, and a whole bunch of other cool things. Some of you guys may or may not have heard, but we acquired his company recently. And with that, we got 40 years of intellectual property. And so this episode, we'll talk about what we're doing with it all, what it's going to look like, why I'm so excited, and a whole bunch of other cool stuff. All right. So number one, how cool is this? I keep pinching myself. When I first got in this game, my first mentors, my first internet mentor really was Mark Joyner, which helped get me to a certain level. And then I started looking for more stuff and that's when I bumped into Dan Kennedy and Bill Glazer, and I started going to their mastermind groups and their events. And man, it really was like the next evolution for me is just really understanding these core principles and things that have been working since the beginning. I always kind of tease these guys are teaching how to use fax machines and the Pony Express to deliver marketing messages, because a lot of it was like direct mail bootcamps and stuff like that, all kind of older school stuff. And at first it didn't make sense to me how this stuff worked until really I started realizing through Dan that these things that we all think we are, like we think we're internet marketers, he's like, "No, no, no." He's like, "The internet is a channel. It's a media channel." And a lot of us, we think Facebook, Instagram, YouTube is media channels, but for Dan's rule, it's like the internet's one channel. There's direct mail, there's TV, there's radio, and internet is a channel. And nowadays obviously it is I think the best and the coolest channel, but the principles and the philosophies and the psychology and the persuasion and all the things that are working today on the internet are things that were pioneered and developed through direct mail, through TV, through radio. And so, so much of Dan's stuff, he's had a chance to work with everybody for the last 40 years. I say 40, not four, the last 40 years has been just kind of all around these things. And it's just like ... Anyway, so I digress. Again, when I was getting into this, I started learning those things and all the sudden I was like, oh my gosh, the things I'm learning that they did in their fax marketing or their direct mail, I can use on the internet, I can use on the Facebook ads, I can use, and for me really, it was what changed my business. And honestly, for most of you guys, your businesses, as well. A lot of you guys probably don't even know that the core foundations that ClickFunnels were built on were the principles that I learned from Dan Kennedy and that we just turned it into software and turned it something that everybody could do. So that's why it's so exciting. And we recently acquired the company, which is a huge honor for me because I have this unique opportunity and chance now to take my mentor's stuff and to continue it on and bring it into the future. And I'm excited. So this week, on Monday, Tuesday, this week, we had the existing Magnetic Marketing team, the people that are still there, the company flew out here to Boise, and we spent two days kind of figuring out what's the plans, what's the future? How do we get this thing back to the point where there's 10,000 active members on membership and there's all these things that are happening? And so as they showed up, we also had a chance to look at like, okay, what did we actually acquire here?