Welcome to episode 199 of Profit Boss® Radio! In this episode, we’re talking about how to use your message to grow your business. If you have a powerful message or story and know how to share it, you have the potential to exponentially increase the value of your offerings. However, many entrepreneurs are so focused on perfecting their products and services or raising capital that they lose focus on the other things that matter–and they leave large sums of money on the table as a consequence. This is why I’m so excited to share this interview with Aurora Winter. Aurora is a media coach, television producer, serial entrepreneur, and author of the award-winning book, Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book. She uses her background in filmmaking and neuroscience to help her clients become published authors, build audiences, and launch books as thought leaders in their fields. Simply writing a book isn’t always enough. Many aspiring authors work tirelessly to sell only a few thousand copies, leaving them with a closet full of unsold books and printing costs to deal with. In this episode, you’ll hear Aurora’s advice on how to write the book that changes your life and how to give it the best chance to make an impact in the world. If you want to create multiple streams of income while finally getting your message out, especially if you’ve been thinking about writing a book, I highly recommend that you check out this episode. Here’s what you’ll find out in this week’s episode of Profit Boss® Radio: Why Aurora believes that meaning is the new money, and what motivated her to become a writer. Why a good story can reach (and potentially help) tens of millions of people. The key elements that every book needs to have in order to help grow a business. The major mistakes that almost every first-time author makes. Why Aurora wants you to send her a DM on LinkedIn and why she’s so passionate to help others. What it really means to be a thought leader. Aurora’s favorite methods for monetizing books. Show Notes To get access to the full show notes, including all the resources mentioned, visit https://hilaryhendershott.com/aurora-winter-turn-words-into-wealth Follow Hilary on: Twitter LinkedIn Instagram Facebook YouTube Subscribe to Profit Boss® Radio Apple Podcasts Overcast Spotify Stitcher Google Podcasts