This week’s conversation is with Brendan Kane, a business and digital growth strategist for Fortune 500 corporations, brands, and celebrities.Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.He thrives on helping his clients systematically find and engage new audiences.Brendan's success stories include massive global brands like Taylor Swift, Rihanna, Jason Statham, Katie Couric, MTV, Vice, Lionsgate, and Yahoo.This conversation has something for everyone: whether you own a business, are considering starting one or are just thinking about your personal brand.The power of social media allows you or your organization to impact many, to get your message in front of the right people, but in today’s world capturing someone’s attention is not an easy feat.More than 60 billion online messages are sent into the world every day, and only a select few companies can succeed in the mad scramble for customer attention.This means that the question for anyone who wants to gain mass exposure for their transformative content, business, brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.How can you make a significant impact in the digital world and stand out among all the noise?That’s at the core of what we discuss in this conversation.Brendan shares his methods for gaining an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience.He just published a book that’s jam-packed with these insights- One Million Followers: How I Built a Massive Social Following in 30 Days.This episode is brought to you by:Athletic Greens: The most complete supplement for a better you. With 75 ingredients covering 11 areas of health, it gives you the optimum nutrition you need to perform your best, everyday.Receive a free 20-count travel pack of Athletic Greens (valued at $99) with any purchase!Claim here: athleticgreens.com/findingmasteryWHOOP: Get Insight & Analysis into Your Body's Recovery, Strain, & Sleep with WHOOP. Join Now! Waterproof Strap. Monitor Strain. 24/7 Performance Tracking.Your first month of WHOOP FREE with the code FINDINGMASTERY at checkout!Claim here: https://www.whoop.com/findingmastery/Halo Neuroscience: Halo Sport, the first product from Halo Neuroscience, uses Neuropriming technology to improve the brain’s response to motor skill training.  $100 off Halo Sport when you purchase via this Finding Mastery link: http://gethalosport.com/findingmastery