54 min listen
EP237: How To Become a Better Copywriter in 47 Minutes
EP237: How To Become a Better Copywriter in 47 Minutes
ratings:
Length:
54 minutes
Released:
Jan 21, 2020
Format:
Podcast episode
Description
This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting. RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising by Eugene Schwartz Overdeliver by Brian Kurtz Brian Kurtz’s Website Episode 205: The Secret to Hooking the Right Customer Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid Episode 234: The Ad Amplifier Super System For Facebook Ads Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Released:
Jan 21, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 205: The Secret to Hooking the Right Customer: This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the most important—yet forgotten—elements of a Facebook ad is... by Perpetual Traffic