This week we’re continuing our conversation from Episode 229 and talking with Ralph Burns and Angela Ponsford from Tier 11 about the 3 Facebook ad tools to master for the new year. In this episode, they cover the ads reporting tool, how they’re using daily trends to get a snapshot of their campaigns, and how to use the attribution feature. RESOURCES MENTIONED IN THIS EPISODE: About Custom Conversions Specifications for Facebook Pixel Standard Events About Facebook Pixel Standard and Custom Events Use Custom Conversions to Optimize for URL Traffic and Custom Events in Facebook Events Manager Get started with Facebook Attribution Create Reports in Ads Reporting Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 197: The NEW Facebook Attribution Tool—All You Need to Know Episode 210: Are You Making These Critical Facebook Conversion Tracking Mistakes? Episode 224: The Facebook Ad Testing Framework For Comparing Ad Success Episode 225: How Molly Got A 5x ROAS By Relying On Cold Traffic Part One Episode 229: 3 Facebook Ad Tools Every Marketer Should Master Part One   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.