In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out…
We’ll see you in The PPC Den!

? Highlights

00:00 Intro
01:33 Intro of Alfredo Roselli
02:37 What to do after Black Friday, Cyber Monday
03:39 Tip #1: Be sure you have your targeting ads on
04:51 Tip #2: Have “gifting” keyword
06:17 Tip #3: We should never be budget-capped
07:12 Tip #4: Don’t miss out on opportunities
08:16 Historic data after Black Friday, Cyber Monday
09:38 Tip #5: Normal good PPC optimization - Expected Value Evan
11:34 What to do with the historic data at hand?
13:33 What does your Optimization cadence look like?
18:07 General Tips on Quarter 4 Conversion Rate summarized
20:07 “Burnout Barry” - tired of Amazon PPC
25:32 “Mad Max” - Amazon PPC day trader
30:22 Summary and Outro

If you like what you hear, leave us a video review! We might share it on the show.
? Resources & Links

High Quality Bid Optimization and Keyword Graduation - Amazon PPC Software Review - Ad Badger App
Q4 Strategy for Amazon Advertising in 2021: How Do You Prepare? [PPC Den Podcast 147]
How You Can Approach Seasonality in Amazon PPC  [PPC Den Podcast 127]
How To Find Winning Keywords For Manual Campaigns - Amazon PPC
Amazon Advertising Stats [PPC Den Podcast Ep. 5]
Getting the Most Out of Amazon PPC Management [PPC Den Podcast 122]
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Alfredo Roselli
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Myreen Garcia Sejalbo
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

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Send in a voice message: https://anchor.fm/theppcden/message