As an Amazon seller, you know the importance of launching a successful PPC campaign to maximize your revenue potential. But what happens when the campaign isn't yielding the desired results? It may be time to consider restructuring your Amazon PPC campaign. 
The result is in! Today’s episode is part two of our case study on a bad campaign structure. 
Michael and Alfredo Roselli, an Ad Badger Campaign Manager, explore the various steps you should take to ensure your Amazon PPC campaigns are optimized for maximum success. 
We’ll see you in The PPC Den! 
? Highlights

00:00 Topic overview: actions undertaken for this case study 
00:56 Intro 
02:09 Previous episode discussed 
03:19 Issue #1: Keyword dumping 
06:15 Issue #2: Product-based variations 
08:18 Michael’s advice on campaign structure 
09:07 What happened after a month of restructuring? 
11:29 Campaign structure: scaling activity 
12:44 Campaign budget limitation 
14:51 What were Alfredo’s strategies for fixing this mess? 
18:18 How did we get more revenue? 
21:54 Run-down of Alfredo’s strategies 
25:20 Outro 
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt 

? Resources & Links 
Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ 
Case Study: How Do I Fix A Bad Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/69VcVk77Fyw 
How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] https://youtu.be/2wMnLvVReAw 
Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? [The PPC Den Podcast] https://youtu.be/5A7CL0dPzyw 
When to Pause an Amazon Advertising Campaign [PPC Den Podcast 131] https://youtu.be/aS6DzXAuKVc 
Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 
Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U 
? 
Subscribe to our newsletter: https://www.adbadger.com/newsletter/ 
Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ - 

Host and Executive Producer: Michael Erickson Facchin 
Guest Co-Host: Alfredo Roselli, Ad Badger Campaign Manager
Senior Producer: Nancy Lili Gonzalez 
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Karolina Facchin 
Podcast Coordinator: Myreen Garcia Sejalbo

---

Send in a voice message: https://anchor.fm/theppcden/message